Joseph Kony may be the hottest name in social media at the moment, but it’s not necessarily a good thing for him.
The fugitive rebel leader is the subject of Kony 2012 a 30-minute video that attempts to expose his war crimes, which allegedly include murder and forcing children into sexual slavery and to become soldiers — and in some cases, to kill their own parents.
As of yesterday, the video had generated more than 44.7 million views on YouTube since it was uploaded on Monday by the San Diego-based non-profit group Invisible Children Inc.
The group is hoping to bring Kony to justice by spreading the word through social media and is getting plenty of help from celebrities, as Rihanna, Alec Baldwin, Sean “Diddy” Combs,” Ryan Seacrest, Bill Gates and Senator Patrick Leahy were among the more than 950,000 who sent tweets about the movement this week.
Source: The Wall Street Journal